Tuesday, September 29, 2009

Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Keyword Density is important in how well your website makes you money online. If you are interested in how to make extra money online click this link

Saturday, September 26, 2009

How Do Search Engines Work - Web Crawlers

I will be posting Information over the next few weeks on Search Engine Optimization or (SEO) for short. This is the first of the upcoming post check back often for the lastest post...

How Do Search Engines Work - Web Crawlers

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

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Friday, September 25, 2009

Network Marketing Hit/Sign Up Ratio

First let me tell you that this is more of an educated guess based on past experiences, then a factual document but should be very close to factual, so use this info as my opinion please...

I figure the following estimates for 1 signup, these are NOT based on impressions of a link but are based on how many people actually visit the page and hear the message (a hit to a site).

To get 1 sign-up:

* 15,000 hits from an auto-surf exchange.
* 4,000 hits from a manual hit exchange.
* 1,500 from emailed ads (these are how many people visit the site, not how many get the email)
* 100 pay-per-click targeted advertising (like google adwords)
* 50 message boards/classified ad hits (again not how many people see the message, but how many people visit the site after seeing the message)
* 100 banner hits (again not how many people see the banner, but how many people visit the site after seeing the banner)

Now what is the difference between impressions and hits?

Many people are confused. A hit is when someone actually visits the page. An impression is when you have a link or a banner and it is shown to people, they still haven't visited the site until they click the link or banner and are sent to the site. How many impressions per hit (this also is just an educated guess and also depends on your banner or link):

For every 1000 banner/link impressions you should get 1 hit Now these numbers changed based on how much info you give with them. For example, if you posted a link on a message board (note some message boards want people to stick to the topic of the board and they don't allow advertising) and you gave a testimonial or a little sales pitch with it then you are probably getting even as good as:
20 impressions for every 1 hit.

So do some of the math. Say you join a banner exchange, you would need to get (approximately) 100,000 impressions before you got one sale. Because, with 100,000 impressions you would get about 100 hits and out of those you would get approx. 1 signup.

I am NOT saying do not do banner advertising, I am just trying to tell you to set your expectations right. Now here are some other statistics that are worth mentioning: (these are based on other projects that I have done) For every 40 (leads) phone calls you make, you should get someone to signup.

For every 10 people that you know that you talk to about this, like friends and family you would get a signup. This number increases based on how much info you are able to give them. For example, if you have them watch the DVD from GDI.

This number also increases if you watch it with them.

You can see why most network marketing companies encourage you to talk to their friends and families. One great feature is that we help our downlines, by putting people under them. Don't let people use this as a crutch, just tell them you will help them. Because "I make the same amount of money whether I put them under you or if I put them under me."

The average person knows personally about 200-250 people. And are much closer with about 30 people. I hope this helps you to know what you need to do. Be creative, there are many, many other methods of advertising that I haven't even mentioned here.

"This is a numbers game", how many times have you heard that? In a way we really can't control how many sign-ups we get. What we can control is how many hits we get to our referral pages. Send traffic from everywhere that you can think of, DON'T STICK TO ONE METHOD!

This is your business, in a way you are being paid to place ads. At first it won't be as much an hour as you would like. But soon it will start to increase. As your downlines get involved and start advertising you will see it start to snowball.

Don't get frustrated, especially right now. It is the slowest time of the year for network marketing (Christmas time). But have hope! January is one of the best times. People set new goals for the new year.

People also are looking at their bills from Christmas and are a little discouraged so they decide to find new ways to make money and pay off their bills. I am always working on sending advertising to send people to the general rotation of people who have not gotten their 3 people yet. I am also working on some great tools to help you succeed.


Success to ALL!!!

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Friday, September 18, 2009

Super Secret Strategy And Power5Plan

Hi My Name is Orlando Thompson, I am a Global Domains International Affiliate and Team Leader of Team Alpha's Super Secret Strategy. We use a Team Collective Advertising Strategy to get Massive Exsposure to our Team Pages.

We then take this traffic to build our Teams Global Domains International (GDI) downlines. I am going to be be posting the progress of our team's growth and asking the team members themselves to come and post comments here.

If you would like more information about Our Team and the Super Secret Strategy we use visit: http://www.onlinebusinessopp.ws for more info!

Another Powerful System I am personally involved in to build my GDI downline is called The Power5Plan Check this video out for more information on them.